At, we raise our own Hereford and Polled Hereford show steers, primarily for the Texas Majors, including the Ft. Worth Stock Show, San Antonio Stock Show, Houston Livestock Show and Austin Livestock Show. However, we also have began raising some exotic steers as well and a few crossbred heifers.

News & Updates

steers for sale NOW via private treaty! These cattle sold in 2016.
2nd Pl Austin 8th pl hereford steer 17  houston
 Brody ROgers
2nd place hereford steer

2017 rodeo austin
austin, tx
sydney kuykendall
5th place hereford steer
2017 houston livestock show & rodeo

Houston, tx
purchased in our 2016 online sale
3rd pl hereford steer 17 hslr 6th pl hereford steer 17  hslr
Brody Rogers
3rd place middle wt. hereford steer
2017 houston livestock show & rodeo

Houston, tx
presley long
6th place hereford steer
2017 houston livestock show & rodeo

Houston, tx
purchased private treaty in 2016





About Us


We are a family-owned operation. Keith and Cindy Rogers, and our kids -- Shelby, Koby, Harley and Brody -- all work together to raise and produce these cattle with little outside help. All natural calves are born at our place, and we do our own AI work. Many of the embryos are raised here as well, with some InVitro eggs put in with the TransOva Genetics.


We are primarily Hereford breeders and run a registered operation called Hidden Oaks Ranch in Hamilton, Evant and Star, Texas. We decided to begin raising steers when our oldest daughter was nine, so she could exhibit at our county show. After a few years, we were hooked and decided that our steer breeding program would need to change if we were going to be competitive. We didn't want to go out and buy steers every year; with four kids we decided that was too many to find and buy. So, we picked out a few of our registered cows that we thought could make good steer mamas and started AI-ing them to more clubby Hereford bulls.


Now we have several registered cows in our donor program, solely used to produce show steers. The quality is so deep we decided to start selling a few as well. Thanks to sexed semen, we have increased the number of steers for sale. Additionally, we have added a few exotic cows to our herd and have been raising some exotic AOB-type steers too.


The kids are involved in all aspects of our program. They are the labor behind the hay we feed and the health program we use. The work hard to raise good calves. Often, breeding decisions are made at the supper table -- we discuss which bulls we want to use on which cows and study the Denver display bulls every year. Each of the kids has their own specialty or niche at the ranch.


Without the boys' strength or the girls' patience, we would never be able to halter break over 75 calves/year. We take pride in what we raise and try to have them ready for the young showman. The calves are gentle and healthy when we sell them, that's a promise.